The following six social media examples should give you enough inspiration to help you ramp up your social media strategy.
User-generated content is all about sharing photos and posts that your customers have created for you.
And finally, you’re building a bigger audience when your customers share photos of your products and tag your business in them. One brand that’s really killing it with their user-generated content is Cupshe.
Cupshe is a swimsuit brand that focuses almost exclusively on user-generated content in their Instagram strategy.
This strategy is useful because it enables your business to easily collect user-generated content, as well as provides followers with a simple way to see all tagged photos directly from your Instagram profile.
If your business has a visually appealing or popular product, give user-generated content a try in your social media marketing strategy.First of all, you’re not having to create as many assets, take as many photos or spend as much time on content creation when your customers are doing that for you.Second of all, you’re interacting with your customers on a personal level when you share their photo on your business’s feed.If you are looking to enhance social media engagement on Twitter, taking a humorous approach can be especially effective.In fact, the latest Sprout Social Index found that 67% of consumers surveyed stated that they are most willing to like entertaining social content, and 55% of consumers stated that they are most likely to share entertaining content. They’re tweeting and engaging consistently, putting an emphasis on quality over quantity.First things first, they let their followers know exactly how to be featured: by tagging @cupshe in their photos.For your own brand, you can emulate this strategy by following two different methods: either through tagging or through hashtags.Essie is another standout social media example for user-generated content.The brand does a great job in asking Instagram followers to tag the brand for a chance to be featured.Lush Cosmetics is another brand that uses a hashtag for its user-generated content campaigns.Within Lush Cosmetics’ instagram bio, they ask followers to “Share your #Lush Life with us!