Business Plan Writing Guide

We would always recommend keeping your plan as short as possible, but certain readers might want to see more details while others might want only the high level information.For example, a potential business partner will likely want to see a bit more details than an underwriter evaluating your business.We understand that writing a business plan can be a daunting experience.

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Research industry norms and look up how comparable businesses have performed.

Include income statements, balance sheets and cash flow statements for multiple years if possible.

It doesn't matter if you include a request for funding in your plan, you will want to include a financial analysis here.

You'll want to do two things here: Paint a picture of your business's performance in the past and show it will grow in the future.

We wrote a complete guide to show what your business plan should detail and how to write it. For example, if your business operates in a very niche space, you don't want to use niche and complex language that no one will understand if your plan will be reviewed by lenders or investors who don't have much knowledge of your space.

Also, keep the length of your plan in mind when it comes to your reader.A traditional plan is typically comprised of seven sections that are each crucial for explaining a different angle of your business. Now, you finally get to discuss in detail what you'll be selling or offering. This section will likely be a bit longer than the others because of its importance.The length and detail of your plan will vary with the audience of the plan and how mature your business is. This now gets into the tangible details of your business. Be sure to describe your product and how it is differentiated from similar ones.As with any other piece of writing, this introduction to your plan is the hook. What's the opportunity that your business is capitalizing on? Here, you can describe the industry and market your business will operate in and highlight the opportunities your business will take advantage of. What's the message you want to promote and why does that resonate with your specific product and the target audience? If you intend for a prospective investor or lender to read this, you'll want to include a section here on your funding request. You don't want to ask for a 0,000 loan or investment without a clear plan as to what exactly that money would be used for.On top of explaining what the funds would be used for, also clearly state the projected ROI.If you want to want to take out a loan, bring on a business partner, or more you'll need a solid plan in order. However, writing a business plan isn't easy and not everyone knows exactly what the business plan should outline.What's even more confusing is that no two business plans should look the same.A strong, well-thought-out business plan is crucial for a business's success.Without one, it's tough to maintain a vision of the future and what the next steps for your business should be.Start Writing We’ve simplified our business plan writer to the bare minimum to start.As needed, you can drag and drop additional sections into your plan.