Importantly, identify your competitive advantages, that is, why you can be more successful than the others. Marketing Plan In this section, you will describe your products and/or services and your desired brand positioning.
Importantly, you will also detail your promotions plan, which is how you will get customers to know about your company (e.g., newspaper ads, direct mail, etc.).
Concisely describe what your business does and what market need it solves.
Of critical importance, describe your “unique success factors,” which are the 4-7 reasons why your business will be successful.
Also show your topline financial projections and amount of money you are seeking to raise here. Company Overview In this section, give a profile of your company.
Business Plan Operations Plan
Answer questions such as where you are located, when you were formed, and what is your legal entity form.
Finally, if applicable, discuss your distribution plan, which details from where customers can purchase your products and/or services. Operations Plan Your operations plan should detail the key operational processes your organization needs to accomplish on a daily basis to achieve success.
In addition, it should identify the milestones you need to accomplish over the next 1-3 years in order to achieve success. Management The Management Team section of the business plan must prove why the key company personnel are “eminently qualified” to execute on the business model.
The last section in the instructions, “Refining Your Plan,” explains ways you may need to modify your plan for specific purposes, such as getting a bank loan, or for specific industries, such as retail. On Deck has business financing that is tailored for today’s small businesses, with fast access to capital, a streamlined and efficient application process, and service customers rave about.
Since 2007, On Deck has delivered billions of dollars to customers in more than 700 different industries across the United States, Canada, and Australia.