Business Plan Framework

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Your executive summary should appear first in your business plan.

It should summarize what you expect your business to accomplish.

If there are any issues that could prevent you from jumping into the market, like high upfront costs, it’s best to say so.

This information will go in your market analysis section.

If you have a board of directors, you’ll need to identify the members.

If you didn’t incorporate enough facts about your products and services into your company description (since that section is meant to be an overview), it might be a good idea to include extra information about them in a separate section.

In the final section of your business plan, you’ll reveal the financial goals and expectations that you’ve set based on market research.

You’ll report your anticipated revenue for the first 12 months and your annual projected earnings for the second, third, fourth and fifth years of business.

Since it’s meant to highlight what you intend to discuss in the rest of the plan, the Small Business Administration suggests that you write this section last. It reveals the company’s mission statement, along with a short description of its products and services.

It might also be a good idea to briefly explain why you’re starting your company and include details about your experience in the industry you’re entering.


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