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Investors will want to understand how your ice cream parlor is uniquely different from the competition and the method in which you will effectively secure your position in the market.
In general, there are two methods of preparing financial forecasts including projections based on historical performance and those based on comparable performance of other ice cream parlors.
The revenue forecasts for an ice cream parlor is designed to provide information related to how the company will generate revenue over the next three to five-years.
Being in a high traffic area does not necessary mean that you will benefit from significantly higher profits.
An ice cream parlor must effectively balance the price of the rent per square foot with the amount of targeted foot traffic that it will receive.
Therefore, it makes sense to outline a clear path to profitability that your company can benefit from rather than having an ambiguous future left up to fate.
The marketing strategy for an ice cream parlor business plan is generally based on a number of factors including the promotions strategy, market-entry strategy, and customer relationship management.If your plan is for investors, they may also want know that you have a proven promotional strategy that is easily reproducible through a franchise model.The financial forecasts for an ice cream parlor are likely to be requested by financiers for any capital injection that you may seek.The market entry strategy for an ice cream parlor is largely focused on public relations as a way to alert the market of your company’s entrance into the market and opportunity to grow.The nature of your market entry strategy will depend upon how you expect to position yourself early on.You may want to receive quotes from construction companies and vendors in order to have an actual cost lineup rather than forming holistic and ambiguous assumptions about the future.Even using estimates from similar ice cream parlors can lead to misleading information as no one parlor is the same.These projections largely depend on the location and region.For instance, an ice cream parlor location in a dense tourist are of Florida would benefit from year round demand with peak season in Summer.Just having a general ice cream parlor may not be enough to be competitive in the market.For instance, you may need to provide an atmosphere component or focus on the positioning from another angle, such as being organic and/or healthy centric.