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In this section, a physical therapy business could explain why it is changing its business from a home-based situation to one where it will be located in the heart of the business district.The company could show statistical proof that many potential clients who are working full time still require short-term physical therapy in a setting that is convenient to the workplace.
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Manufacturers of medical equipment would place images and product descriptions in this section.
To ensure that it includes the necessary information, the executive summary should be written last.
Quite often, executive summaries are used in the company’s marketing program.
For example, a medical billing company might include its executive summary in the material it gives to the medical practices that are its potential customers.
This is where the reader learns in some detail about the products or services that the company is offering.