Your business plan is made up of several key sections, like chapters in a book.
Whenever you begin a section (“Traction”, for example) you’ll want to signify it using a header so that your reader immediately knows what to expect from the content that follows.
It can also help to convince customers, suppliers and potential employees to support you.
Now you need to write an equally killer business plan.
Download a free business plan template on The Prince’s Trust website.
You can also download a free cash flow forecast template or a business plan template on the Start Up Loans website to help you manage your finances. Get detailed information about how to write a business plan on the Start Up Donut website.
If you find yourself writing beyond that, then it’s probably a case of either over explaining, repeating information, or including irrelevant details (you don’t need to devote 10 pages to how you’re going to set up your website, for example).
Bottom line: always be on the lookout for opportunities to “trim the fat.” If you fill your business plan with buzzwords, industry-specific jargon or acronyms, and long complicated sentences, it might make sense to a handful of people familiar with your niche and those with superhuman attention spans (not many), but it alienates the vast majority of readers who aren’t experts in your particular industry.
There’s this oldschool idea that business plans need to be ultra-dense, complex documents the size of a doorstop because that’s how you convey how serious you are about your company. Complexity and length for complexity and length’s sake is almost never a good idea, especially when it comes to writing a business plan. If your chief goal is using your business plan to secure investment capital, then it means you intend on getting it in front of an investor. Instead, they’re looking for you to get your point across as quickly and clearly as possible so they can skim your plan and get to the most salient parts to determine whether or not they think your opportunity is worth pursuing (or at the very least initiating further discussions).
You should be able to refine all of the key value points that investors look for to 15-20 pages (not including appendices where you will detail your financials).