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It’s easy, just click the icon in the far right corner and you’ll be ready to go.The Company Profile section allows you to lay the groundwork of your business out for readers.
This crash course will walk you through the basics including who you are, your company’s history and what’s unique about your business.
A common pitfall of many entrepreneurs is not doing enough research into their chosen industry before delving into a business.
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Laena launched her startup, Anarchy in a Jar, in 2009.
It has been featured in The New York Times, The New York Times T Style Magazine, The Martha Stewart Show, New York Magazine, Bust, Elle Japan, Tasting Table, Food & Wine, and Saveur.Immigrant-owned small businesses play an essential role in New York City’s economy.As part of our ongoing commitment to serving the City’s immigrant entrepreneurs, we have recently translated a wide selection of our business courses into Spanish, Russian, Chinese, Korean, Haitian Creole, Urdu, Bengali, and Arabic.Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin Random House in 2012.A student of her own hustle advice, she launched her newest venture, a self-care line, in 2016, using edible organic herbs and oils to feel good and nourish the skin.Dive deep into the sales & marketing section to outline anything that influences the buying decision of your customer.This crash course will walk you through developing a marketing strategy, help you define your marketing objectives and get into the nitty gritty of marketing tactics. Let us help you answer all of these questions and more!In this workshop, you'll learn: Note: This series is offered as stand-alone workshops, and can be taken all-together or individually.If you're interested in signing up for the full series at a discounted price of 0, email us for registration information!This crash course will help you uncover why market research is essential to success when starting a new business.So you’ve collected your market research – now what?