Pair fonts from different font styles, or from the same styles.
To pair fonts, here are the font styles (or font families) you’d be working with: Now you can experiment with pairing recipes.
And messing around with the font menu on your computer isn’t a substitute for knowing the fundamentals of type composition and text formatting.
That’s why this chapter appears in the middle of the book, not the beginning. So here’s the secret sauce: if you want the fastest, easiest, and most obvious upgrade to your typography, nothing beats a professional font.
You or your graphic designer should be able to use your chosen fonts in whichever way looks best with other images. What you thought was playful might only look too “kiddie” to others. Each pairing recipe has its dynamic and its own ideal placements– script and decorative fonts do well when used to set off Serifs/Sans Serifs in headers and banners, while Serif and Sans Serif are the best for headings and body text.
This is how you evaluate if that font you wanted is conveying the tone and emotion you mean to convey.
As a designer of professional fonts—including the ones used in this book—am I biased? But no one has seriously disputed that it’s true.
If you consider the alternatives in this chapter and still prefer Times New Roman or other system fonts, I won’t think less of you.
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