Beauty Therapy Business Plan

Are you going to stock retail items or provide services only? This may be newspapers, leaflet drops, parish magazines, Facebook, Twitter, and Instagram, as well as website/internet publicity, posters and leaflets in local shops. Create a striking logo to help build your brand with distinctive colours and fonts.Retailing will boost your turnover, but is of course ‘dead’ money, as you have to buy stock up front. The experience you offer your clients once they come through the door is also a key part of your unique branding.

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Benefits include: • Our friendly membership helpline for everyday business support.• Free 24/7 legal helpline.• Essential health & safety kits.• Free tax and commercial helpline.• Free Member-only in-depth guides about all aspects of running your business.• Savings and discounts on business essentials including insurance.

Find out more about all the benefits of membership and how it could help you in the early stages of setting up a business.

Make sure you have a ‘unique selling point’ (USP) that sets your salon or barbershop apart from your competitors. Penny Etheridge offers some additional ideas for promoting your business: • Throw an opening party for other local businesses – this is a great opportunity for you and your team to socialise and do some mutually beneficial networking.• Hold client indulgence evenings on a regular basis.• Get involved with a local charity and participate in hosting fund-raising events. Become an NHF/NBF Member for less than 75p a day and get instant access to a wide range of additional benefits that offer incredible value for money.

This is a great way to generate local publicity in the press and on radio. We’ll help you boost your business while keeping you safe, legal and bang up to date with all the latest business legislation that will affect you.

Will you specialise to make your business stand out from the crowd?

Or will you offer a wide range of services, treatments and retail products? Check out your competitors to see what services they are offering, and collect price lists from local salons or barbershops. Newspapers, leaflets, local magazines, social media? Make sure you have a marketing plan for the first 12 months and review it for the following year to see what worked and what didn’t.

It can be a good idea to stock a small amount of retail to help create loyalty and increase profits. Make sure you know about your competitors’ services, products, promotions, offers, new treatments and techniques. It’s important to have a useful, appealing and easy-to-use website.

Find out how to make your salon and barbershop staff retail savvy. Also, keep up to date with new trends in the beauty, hair or barbering industry. Discover some great website building tips for your salon or barbershop.

• Create a business plan and stick to it.• Sort out your finances, including a business bank account.• Decide on your business set up: Sole trader? • Recruit the right team.• Don’t forget business insurance.• Choose a good name for your business.• Decide on your services and prices.• Keep an eye on the competition.• Use advertising and social media to attract more clients.• Join the NHF/NBF for fantastic business support.

The NHF/NBF works in partnership with Coversure Insurance Services, one of the UK's leading independent brokers, to offer Members comprehensive cover specifically designed for hair/beauty salons and barbershops.


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