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Sky Trails will be to the airline industry what the boutique hotels (Royalton, W Hotel, Mercer Hotel, etc.) are to the hotel industry.Passengers flying on Sky Trails will identify to a lifestyle.Sky Trails Airline plans to establish itself as a niche player in the long-haul market of business travel.
The company will also focus on building a strong corporate culture that will help to differentiate itself from the competition and sustain a high level of motivation while maintaining cost control.
Sky Trails will differentiate itself as much as possible from the traditional airlines.
It is important to note that during the first 12 months the operations will be handled by Travel Air which has ETOPS certification, thus taking away much of the operational burden from Sky Trails' management and ensuring a timely launch. (1993-1996) Ken Loman, Technical Director Technical General Manager, Accountable Manager, Qatar Airways (1997-98) Technical General Manager, Accountable Manager, City Flyer Express (1991-97) Project/Development Engineer, Air Europe (1988-91) John Mac Donald (Founder/Chairman City Flyer Express 1992-1998) Ryan Roland (Professor, Columbia Business School) The London-New York route is currently served by British Airways (11x/day), American Airlines (7x/day), Virgin Atlantic Airways (5x/day), United Airlines (4x/day), and Continental Airlines (2x/day).
Markus Friedman, Chairman CEO of EBEL Watches (1991-1999) CEO of CWS (1964-1991) William Scott, Founder and Managing Director Assistant to CEO, Southern Winds (airline in Argentina) (1999) Associate, Global Transportation, Chase Manhattan Bank (1995-1998) M. These airlines operate out of Heathrow and Gatwick with wide-body aircraft (B747s, B777s, B767s, A340s, A300s, DC-10s) in a two- or three-class configuration.
In many ways, the Sky Trails model replicates the benefits of the very successful regional jet model on a long-haul basis.
By the end of the fourth year Sky Trails will achieve sales of £218 million, EBITDAR of £72 million and net income after taxes of £32 million. Economics, London School of Economics (1995) Frederick Rodmann, Finance Director Assistant General Manager, Pegasus Airline (1992-2000) Audit Senior, Price Waterhouse (1986-1992) Joseph Orr, Corporate Sales Manager Airline Manager, (2000) National Account Manager, Virgin Atlantic Airways (1994-2000) Oleg Schweitz, Marketing Director Director of Marketing, Paramount Comedy Chanel (1997-2000) Brand Manager, AT&T Communications (1996-1997) Marketing Manager, Warner Bros.The aircraft will be equipped with the latest technology in order to enable the business traveller to use his time efficiently while travelling.The company will start by leasing two aircraft and expand its fleet to 6 aircraft by the second year of operation.Blending experienced airline professionals with a young creative management team will be a successful combination which will continuously look for innovation while maintaining a high level of professionalism.Getting the right combination will be key in executing this venture successfully.Sky Trails is the project name for a new airline company that will focus on single class long-haul scheduled flights.Sky Trails will capitalise on the widening gap in long-haul travel between business and economy class.Sky Trails will be a "business to business" airline and will focus exclusively on the premium/business segment of the market.Sky Trails will charge £1,800 for a roundtrip ticket as opposed to £3,580 (for companies with high volume demand, Sky Trails will offer further discounts down to £1,400 for bulk purchase).Sky Trails will market its services to companies directly.Its ability to acquire corporate clients will be extremely important to the success of the venture.