Association For Consumer Research Call For Papers

University of Groningen Details Papers should not exceed 10,000 words.Submissions will received double-blind peer review. Author guidelines may be found at the JACR home page.

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All participants are invited to join discussions of their choice.

-PM: Breakout Presentations and Discussion of Academic Research (Session 2) Presenters will share their academic research to receive feedback from participants.

L’Association Internationale de Droit de la Consommation est née de la volonté de créer des liens en développant une réflexion et des actions de recherche communes sur l’évolution des rapports de consommation et leur formalisation juridique dans différentes régions du monde.

La coopération entre institutions, universités, organisations de consommateurs et experts est souhaitée en vue de permettre et encourager la recherche et l’enseignement relevant du droit de la consommation.

– PM: Challenges that Digitally Native Vertically Integrated Brands Are Facing / Perspectives on the Future of Retailing Panel organized by the Baker Retailing Center Moderator: Barbara Kahn, Patty and Jay H.

Baker Professor, Professor of Marketing, Director, Baker Retailing Center, Wharton School Panelists: Neil Blumenthal, Co-Founder and Co-Chief Executive Officer, Warby Parker Rachel Shechtman, Founder and Chief Executive Officer, Story Jessica White, Executive Director of Customer, Glossier Digitally native vertically integrated brands such as Warby Parker and Bonobos are one of the novel elements of the changing retail landscape.

Kay will focus on the “theory” side – providing frameworks that bring together what is currently known about the CX and the customer journey; Frank will focus on the “practice” side – offering insights and ideas of how firms can design and execute seamless customer journeys that fit with customer needs and goals.

Additionally, they will identify critical areas for future research on this important topic.

They are moving away from department stores and toward specialty retailers, web-based retailers, and new online players.

They are making more purchases online, and are increasingly willing to rent rather than buy and to purchase goods via subscription.


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