Written last, the executive summary is an outline of key points in your business plan.
More marketing-oriented than the basic plan, it's the tool you use to entice people to ask to see your full plan document.
Business plans vary in content according to their intended purposes, but the basic format remains the same.
It consists of three elements: First, discuss the business model and describe your products and services.
"Marketing Model" contains a section titled "Target Market" in which you describe the demographics, psychographics and buying habits of your target market and why your product and service will appeal to it.
Next, "Marketing Plan" is a detailed description of your marketing strategy and tactical methods of attracting business.
Your business plan may vary from this depending on the type and structure of your business.
A business plan is a formal declaration of a business’s set of goals, the reasons as to why they are attainable and the means for accomplishing said goals.
For a business plan dealing with expansion, this section should detail the road map to your final goal.
In an operational business plan, human resources, contract development, corporate change and administrative reorganization can be mapped.