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Determine what sets you apart from other restaurants and expand on that.Include an analysis of insights, trends, and what part of the industry you’ll be fitting into.To help you get started, we’ve outlined what you should include in a business plan.
For example, is your restaurant family style or a food truck?
Maybe it’s something brand new to your area — or something the industry hasn’t seen before.
Having this information thought out will help instill confidence in you from investors.
Using all of this information, you can round out this section with a SWOT analysis.
Include where you’ll be doing your product sourcing and what vendors and suppliers will be used to source materials.
Determine if your restaurant will only source local or organic products — this choice could be another marketing tool to draw in customers who care about where their food is from.
You’re probably going to be able to beat your competition in some categories and not others.” Everyone — including investors — wants to know what they’ll be eating at your restaurant, so be thorough when writing out a sample menu for your business plan.
In the menu, you’ll want to include menu items, product descriptions, and all ingredients needed to make your food and drinks.
A SWOT analysis includes strengths (competitive advantages), weaknesses (shortcomings or lack of expertise), opportunities your restaurant can capitalize on, and threats in the industry of tough competition.
Include this so you can identify, and then focus on, your strengthens as you launch your restaurant and prepare to minimize weaknesses.